The New New Thing is a strategic communications advisory working with mission-driven companies on high level strategy, smart storytelling, and building powerful relationships.

 
 
 

We are not an agency. We are not a consultancy

 
 
 

We operate as an extension of the companies we partner with and tailor our services to meet specific needs and goals.

 
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what we do

We craft strong, memorable narratives, make thoughtful networking connections and offer expert guidance to help companies elevate and spotlight their brand and leadership in the right place and at the right time.

 

Our Services

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+ Communications Strategy
+ Storytelling
+ CEO Advisory
+ Media Relations
+ Crisis Communications
+ Special Projects

*This is a sampling of our services. We work with each client to build a fully customized scope that addresses specific needs and goals.

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how we do it

Our services supplement rather than replace internal/external communications teams. These services are tailored to the specific needs of founders and their companies. As those needs change over time, we work collaboratively to optimize all opportunities.

 
 

Meet Brooke

Brooke Hammerling has spent more than twenty years helping some of the most successful tech entrepreneurs shape their communications strategies. In Silicon Valley, she saw firsthand that founders with complex ideas needed the right messaging to introduce their vision to investors and consumers in a compelling way. Helping companies craft authentic narratives became the mission on which she has built her career. 

She is a founder herself. In 2005 she started Brew PR, a pioneering media relations agency that represented some of the most renowned and disruptive tech companies. In 2016, Brew was sold to London-based PR firm Freuds. In January 2020, Brooke launched The New New Thing, a strategic communications advisory working directly with a select group of mission-driven CEOs on high level strategy, storytelling and relationship-building. She divides her time between New York and Los Angeles.

 

 Want to work with us? Curious to learn more?